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Internal and External Links: How they Work for your Site and Strengthen your SEO

Every website owner will want to have a strong search engine optimization (SEO) strategy. If you own a site and you have this goal, you must understand the differences between internal and external links and their role in improving your SEO strategy. A great SEO agency Singapore recognizes the need to use relevant internal and external links on your website to improve your visibility and rank.

What’s the Difference?

Internal links are hyperlinks which direct readers to another web page while external links direct readers to a reputable page on a different site. Linking to authoritative websites helps your site to also look authoritative can help search engines determine what your content is about.

How your Site Benefits from Internal Links

If you have internal links on a page, your readers will stay engaged with your site for a long time. Users are likely to jump from one page to another as they can easily access pages through those links. This may result in them becoming your customers. Internal or inbound links are usually used a call-to-action.

By adding internal links, the visibility and rank of your site on search engines will improve. The anchor text or the hyperlink’s text must be specific and descriptive so that search engine bots will better crawl into your page. Also, these links help bots find other pages on your website. Web pages that users and search engine bots can easily navigate will be properly indexed. Thus, they will be added to the result pages of search engines to make your site visible online.

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