Before making a brand famous in the outer world, it is important to make it familiar to everyone associated with it. Corporate offices brief about the brand and provide related texts to their new and old employees to make them understand about the branding process. Making the employees familiar with every aspect of brand and its products. The motive, production, projecting, marketing, consumer experience everything is explained.
It is kind of internal launching of the brands and in the corporate, the employees can give their reviews about it to make it further better. This entire process is the core of internal branding.